TK Maxx #mebyme

Mobile, Website

The brief

Brooklyn Brothers commissioned WEIR+WONG to build a website to act as the hub of TK Maxx’s summer campaign – Me. By Me. The idea was to show the diversity of styles and clothes that TK Maxx has on it’s shelves and the website was intended as a place that users could go to find awesome inspiration and also to post their own ideas. Check out the website here.

What we created

WEIR+WONG worked with the excellent team at Brooklyn Brothers and TK Maxx to create a website that aggregates content from Facebook, Twitter and Instagram. Users can also use the site to submit their own images and videos.

The website is responsively designed to work across desktop, tablet and mobile platforms.

The results

The website was a huge success and became extremely content-rich as #mebyme spread across all social channels. In the following Autumn/Winter Season the website had a makeover in order to match a new look and feel.