Capp asked us to help them relaunch their psychometric strengths profiling tool. This included a new name and brand, new website and a new product experience.
This strengths test already had an online presence and brand, but was difficult to discover and the product itself was hard to use.
WEIR+WONG rebranded and redesigned the product from the ground up. The product got a new name, visual branding, tone of voice and a new, easy-to-navigate site and content management system.
Main objective of rebrand: Create a product that people could relate to. We wanted to show a mix of human emotion and scientific rigour in all of our communications.
Main objective of site and product: To show the benefits of using the product and make it really easy to buy and create your own Strengths Profile.
The new website launched in Spring 2017. It is early days but we have received great feedback from our users and indicative numbers for profile purchasers are encouraging.